Empowering Real Estate Professionals

At AFD Consulting, we specialize in providing real estate professionals and mortgage lenders with high-quality leads to drive growth and success in their businesses across Canada and the USA.

A modern multi-story building with numerous windows, featuring a central entrance labeled 'Leasing Office'. A pathway leads up to the entrance, bordered by manicured plants and palm trees. A zebra crossing stretches across the asphalt road in front of the building.

750+

20K+

Leads Distributed

Proven Results

About AFD Consulting

AFD helps Real Estate agents & Mortgage agents get more leads and build lasting relationships with their entire database. Since 2016, we’ve been at the forefront of providing the powerful combination of lead generation products and innovative engagement tools agents need to grow their business.

Our Mission

To provide value, drive meaningful connections, and deliver exceptional experiences in everything we do.

Our Vision

To be the mortgage & real estate agent’s trusted partner in lead generation and management to build lasting relationships.

2016

Founded

Ottawa, ON

Headquarters

5,000+

Active Clients

Shane & AFD give incredible support to my real estate CRM . They have the best hands on customer support experience with their product. Shane has helped me A TON & I highly recommend them to anyone

★★★★★

James Mungar, IL

Frequently asked questions

What exactly is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. This involves various marketing strategies to identify and engage potential customers, ultimately filling your sales pipeline with qualified leads.

Why is lead generation important for my business in the USA or Canada?

Lead generation is crucial for sustainable business growth. It helps you expand your market reach, increase brand awareness, gather valuable customer insights, and ultimately boost revenue by providing your sales team with a consistent stream of interested prospects. It also reduces reliance on outdated, less efficient methods like cold calling.

What types of businesses do you typically work with?

We work with a wide range of businesses across various industries, from B2B technology companies to real estate firms and small businesses, looking to scale their customer acquisition efforts in the USA and Canada. Our strategies are tailored to fit your specific industry and target audience.

How does your lead generation process work?

Our process typically involves several key stages:

Attracting Potential Leads: Using targeted content, SEO, social media, and paid advertising to reach your ideal customer profile.
Capturing Lead Information: Offering valuable resources (e.g., e-books, webinars, free trials) in exchange for contact details.
Nurturing Relationships: Engaging leads through personalized email campaigns, relevant content, and timely follow-ups to build trust and move them down the sales funnel.
Qualifying Leads: Assessing leads based on their readiness to buy, budget, authority, and needs to ensure your sales team focuses on the most promising prospects.
Delivering Qualified Leads: Seamlessly handing off nurtured and qualified leads to your sales team for conversion.

What lead generation channels do you specialize in for the North American market?

We leverage a multi-channel approach, specializing in strategies such as:

Content Marketing (blogs, whitepapers, case studies)
Search Engine Optimization (SEO)
Paid Advertising (Google Ads, Social Media Ads like LinkedIn, Facebook, Instagram)
Email Marketing and Nurturing campaigns
Social Selling and Outreach
Webinars and Virtual Events
Account-Based Marketing (ABM) for B2B clients
And more, customized to your specific needs.

How do you ensure the quality of leads you generate?

Lead quality is paramount. We focus on:

Precise Targeting: Developing detailed buyer personas and using advanced segmentation to reach the most relevant audience.
Content Optimization: Creating highly valuable and engaging content that resonates with your target market's pain points.
Lead Scoring: Implementing robust lead scoring systems to prioritize leads based on their engagement and fit with your ideal customer profile.
Ongoing Optimization: Continuously monitoring and refining campaigns based on performance data to improve lead quality over time.

Can you integrate with our existing CRM and sales tools?

Yes, we prioritize seamless integration. We can typically integrate with popular CRM platforms like Salesforce, HubSpot, Zoho, Pipedrive, and others to ensure smooth lead handover and data tracking.

Do you offer both inbound and outbound lead generation services?

Absolutely. We offer a comprehensive suite of services that include both inbound strategies (attracting leads through valuable content and search) and outbound strategies (proactively reaching out to potential prospects through cold outreach, social selling, etc.), tailored to achieve your specific goals.

Our Locations

Serving real estate professionals across Canada and the USA, we provide exceptional leads for growth and success in your business.

Canada

116 Albert St, Suite 200, Ottawa, ON, K1P 5G3

USA

155 North Wacker Dr, Chicago, IL, 60606

9AM - 5 PM EST